Welcome to Sustainable Tourism and Responsible Travel!

This book is designed to give readers an introduction to sustainability while looking at key concepts of sustainability, the relationships between tourism and sustainability, and the principles of sustainable tourism.

Recent Articles & Posts

  • 18
    Sep

    In May 2026, Ailin graduated from Purdue University’s School of Hospitality and Tourism Management with a PhD, completing a journey that combined research, teaching, and a passion for data-driven tourism. Her dissertation: The Sustainability Communication Gap in Responsible Group Tours and the Surcharge Paradox. Just before graduating, Ailin started a new role as Data & Research Manager at Visit Austin in November 2025. In this role, she uses tourism data and research to support data-informed decision-making and help tell the story of Austin’s visitor economy. These milestones mark......

  • 11
    Sep

    Congratulations to Roya Alavipour on receiving the 2025 Outstanding Doctoral Student Teaching Award. Roya is a dedicated researcher and an accomplished teacher. Her commitment to her students is evident, and her passion for sharing knowledge is inspiring. It is great to see her work recognized by the White Lodging-J.W. Marriott Jr. School of Hospitality and Tourism Management. Boiler Up Roya!...

  • 10
    May

    One of my favorite methods for encouraging positive change is finding a bright spot. The Heath Brothers – Dan and Chip – introduced me to the idea of bright spots in their book “Switch: How to Change Things When Change is Hard”. They describe a bright spot as “a successful effort worth emulating”. Rather than telling people what to do, they share how it is way more helpful to show people what is working for other people and letting folks learn from the example. Sometimes it is as......

  • 20
    Apr

    The tourism industry is striving to achieve a balance between the need for economic growth with the responsibility to protect destinations and cultures. To address this challenge, the Sustainable Tourism and Responsible Travel Lab (STARTlab) in the White Lodging-J.W. Marriott Jr. School of Hospitality and Tourism Management at Purdue University, in collaboration with marketing consultancy, Miles Partnership, launched Travel with Care, a free industry education resource designed to empower tourism professionals to educate travelers on sustainable tourism practices.  As a scholarly initiative grounded in research, Travel with Care......

  • 08
    Mar

    One of the most interesting aspects of researching sustainable tourism is learning how different groups apply the principles of sustainable tourism in their businesses. In Korea, there is a growing Fair Tourism movement of tour operators committed to ensuring their businesses contribute positively to the destinations that host their clients. Winter Chung explored this phenomenon in her Master’s thesis. Her work is published in the journal –Tourism and Hospitality. Here’s the abstract – and a link to the article.    Link here Abstract: Fair Tourism (FT) is an......

  • 08
    Jun

    Sustainable tourism in tactical and strategic, optimizes the triple-bottom-line, and is collaborative. ...

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