Travel with Care

Travel with Care is an initiative to support destination marketing organizations (DMOs) and tourism organizations in encouraging responsible travel behaviors. The program includes showcasing examples of DMOs’ responsible tourism programs and the latest research on increasing pro-sustainable behaviors.

Location: Global
Project team: Jonathon Day. Ailin Fei, Roya Alavipour
Miles Partnership Team: Chris Adams
Project Type: Research, Engagement

pexels-freestockpro-1008155

The tourism industry is striving to achieve a balance between the need for economic growth with the responsibility to protect destinations and cultures. To address this challenge, the Sustainable Tourism and Responsible Travel Lab (STARTlab) in the White Lodging-J.W. Marriott Jr. School of Hospitality and Tourism Management at Purdue University, in collaboration with marketing consultancy, Miles Partnership, launched Travel with Care, a free industry education resource designed to empower tourism professionals to educate travelers on sustainable tourism practices.  As a scholarly initiative grounded in research, Travel with Care......

20 April, 2025 /