To many, tourism is an economic savior that can bring jobs and opportunity. Indeed there are tourism opportunities everywhere and markets for most any type of experience. But not all markets are the same and not all destinations have the ability to service the markets they want to attract. I have been thinking a lot about the  "human traffic jam" on Everest this week and the tourists who undertake this type of travel. The market for this type of experience is somewhat limited by all sorts of factors - money, health, access,...

28 May, 2012 /

[caption id="attachment_79" align="alignright" width="192"] People in the RainforestThanks to Tourism Queensland for the image.[/caption]     Heritage Tourism is an important way for indigenous communities to celebrate their culture and support their communities. It is also an important way for visitors to learn and appreciate the culture of people from places we visit.     Here's a great indigenous ecotourism toolkit developed by a team for at the Australian National Training Authority. Thanks to RobinNunkoo at University of Waterloo for sharing it !...

27 May, 2012 /

Deadwood, South Dakota is dealing with many of the challenges inherent in tourism today. A recent USA Today article - Ghost Town or Gambling Haven outlines the issues of  balancing growth, fuelled by gaming, while maintaining the character of the destination. Heritage Tourism "lives" on a continuum from Disney's Main Street to the most faithful recreations of historical locations and events. As each destination struggles to balance the "here and now" with "what we were" and "what we want to be", they need to find their place on that continuum. And...

21 May, 2012 /

The Global Sustainable Tourism Council (GSTC)  is currently developing criteria for destinations. These criteria are important because they represent a baseline for destinations to undertake to ensure destination sustainability - the very minimum that place managers should consider when developing tourism for the long term...

15 May, 2012 /

How do profit from international tourism ? This is a great story about how preparing for the needs of international visitors can create profits for even the smallest tourism organizations. It's a flat world - be ready to compete ! India's Rickshaw Driver on Marketplace...

27 April, 2012 /

There is real skepticism that companies can do well and do good. When discussion turns to the socially responsible actions of a company it seems inevitable that the motives of the company will be brought into question. The typical comment goes something like " sure - they are the greenest company around...

27 April, 2012 /

Consumer behavior is really core to many of the issues in smart, sustainable tourism. Just how people are adopting green behaviors is still an unanswered question but it is nice to see bits and pieces of evidence that attitudes and behaviors are improving ! Here's the latest from Tripadvisor on green travel behaviors...

26 April, 2012 /

Brand USA, the new national tourism office of the United States, launched the new campaign Land of Dreams this week. The feedback in the industry so far seems to have been pretty positive - view the first ad for yourself at Land of Dreams ...

26 April, 2012 /

This week, at the World Economic Forum in Davos, Marriott CEO to be, Arne Sorenson, declared  this is the beginning of a Golden Age of Travel. He quoted from new research that shows that leaders from around the world see Tourism as not only a means of economic growth, but a way to increase cultural awareness and pathway to peace. It is great to see an industry leaders standing up and sharing a vision of the industry that transends the issues we all deal with day to day. I really...

28 January, 2012 /

I really like grocery shopping every now and then and I don't mind going to Walmart. I'll happily wander down aisles looking at stuff. As a marketer, I find it fascinating. The other day I was struck by how many organic /green products were on their shelves - and in my trolley. For the main part I choose these products not because they were "green" but because I generally felt they worked better, tasted better or were better for me. There is no doubt I bought more organic products because...

22 December, 2011 /
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