Looking at the definitions of the terms “sustainable tourism” and “regenerative tourism”, you may be hard-pressed to see a difference.  And the outcomes, if implemented as originally envisioned, would be similar. In some ways, the excitement for regenerative approaches is a reaction to what sustainability has become to a large group of people. For many, sustainability has become a set of things to do not to make things worse. It is perceived to bounded by specific sets of criteria. For many, the term “sustainability” lacks inspiration – to sustain...

12 November, 2022 /

2021 will be remembered as a reset year. After decades of tourism growth, the pandemic delivered a devasting year for our industry and now we are starting to make our way forward again. It's not going to be the same, but can it be better? As we get ready for the new normal – here are a couple of priorities for the coming years. Building back better takes leadership that balances the immediate with the strategic. Focusing on the short-term without attention to the long-term – or vice versa...

28 June, 2021 /

Regenerative tourism is having its moment. Through the pandemic year of 2020, there are have been strong calls for tourism to "build back better" – and regenerative tourism provides insights into what we should do. Regenerative Tourism at the Tipping Point While the term may seem new, it builds on several significant trends that have been around for some time. The regenerative movement is well established in agriculture, architecture, and even town planning. We already see regenerative approaches applied in tourism. Buildings that not only reduce negative impacts but contribute...

29 November, 2020 /

So what do the destinations of the future look like ? It's a great question. Too often it seems that as destinations become more popular - they become less appealing. We love our destinations to death. That is why it is great that DMO managers are stepping up and engaging in the planning, developing and management of their destinations. No-longer are DMOs just promoting their destinations - they are actively involved in "product development" and "destination experience". DestinationNext, DMAI's strategic planning initiative, highlights DMOs important role in creating the destination communities of the...

20 May, 2015 /

So often, tourism is a "bit player" in the health of a community. In the traditional models of tourism,  tour operators come and - at best - the visitors they bring spend money that contributes to the local economy. While the tourism income helps, there is a lot of  what economists call "leakage". Imagine a new type of tourism company - a company founded for the purpose of enhancing the cultural and economic benefit of the host community. Imagine a social enterprise - like Tom's Shoes or Ethos Water...

16 May, 2014 /

While I am committed to promoting sustainability in tourism, I am sure that we can do better. Sure - I know many destinations are struggling just to ensure that tourism is not a destructive force in their communities.But just not being bad isn't good enough...

17 March, 2014 /