Over the years there have been many discussions about what constitutes sustainable tourism. There is no doubt that these are important conversations, and yet, I am amazed at how little time we spend on addressing how to implement sustainable tourism in businesses and destination communities. Introducing sustainability in tourism requires a wide range of skills. The following list is far from comprehensive but gives a flavor of knowledge and abilities required by sustainable tourism practitioners. Change management skillsInternal and external communication skillsStrategic planning Ability to execute tactical actionscommitment...

One of the real challenges in creating change for sustainable tourism is creating meaningful support for practitioners. We know what needs to be done - but it is hard to do. Seth Godin's Blog "How to Draw an Owl" captures the problem perfectly. Its easy to draw the two circles that form the basic structure of the owl - but the challenge is in drawing the rest of the damn owl...