One of the real challenges in creating change for sustainable tourism is creating meaningful support for practitioners. We know what needs to be done - but it is hard to do. Seth Godin's Blog "How to Draw an Owl" captures the problem perfectly. Its easy to draw the two circles that form the basic structure of the owl - but the challenge is in drawing the rest of the damn owl...

07 January, 2014 /

How do profit from international tourism ? This is a great story about how preparing for the needs of international visitors can create profits for even the smallest tourism organizations. It's a flat world - be ready to compete ! India's Rickshaw Driver on Marketplace...

27 April, 2012 /

Brand USA, the new national tourism office of the United States, launched the new campaign Land of Dreams this week. The feedback in the industry so far seems to have been pretty positive - view the first ad for yourself at Land of Dreams ...

26 April, 2012 /

I really like grocery shopping every now and then and I don't mind going to Walmart. I'll happily wander down aisles looking at stuff. As a marketer, I find it fascinating. The other day I was struck by how many organic /green products were on their shelves - and in my trolley. For the main part I choose these products not because they were "green" but because I generally felt they worked better, tasted better or were better for me. There is no doubt I bought more organic products because...

22 December, 2011 /