There is real action taking place in the business travel supply chain as corporations and their tourism suppliers work to address climate change. Businesses are signaling the importance of sustainability – and particularly carbon emission reporting – as important criteria for future purchase decisions. A recent article in Business Travel News on this year’s RFP season highlighted the emergence of sustainability as an important new trend for businesses negotiating their lodging contracts. As with any period of change, there is messiness as the supply chain members work to align. Buyers...

17 October, 2021 /

Sustainability is a team activity. No single company creates a sustainable tourism experience – we each rely on each of our travel partners to do their part in making sure the final consumer experience is sustainable. By taking responsibility for our own businesses and encouraging our suppliers and customers to adopt sustainable tourism, all tourism businesses can contribute to a better future. A supply chain is simply the businesses that contribute components to a final product. For example, let us say you bought a vacation to an island resort...

14 July, 2021 /

Sustainable tourism management incorporates a wide range of tasks – from environmental performance management to regulations supporting social justice. The Global Sustainable Tourism Council organizes their criteria into 4 categories - sustainable management, socio-economic sustainability, cultural sustainability, and environmental sustainability. In a recent analysis of the GSTC Destination criteria, undergraduate researcher, Jennifer Romanchek, and I examined the criteria from a different perspective.  We categorized the criteria as: People and TeamworkPlanning for Sustainable Tourism in DestinationsPolicy Framework for Sustainable TourismPrograms in the Destination that support Sustainable TourismPerformance Management to achieve...

02 December, 2020 /

I really like grocery shopping every now and then and I don't mind going to Walmart. I'll happily wander down aisles looking at stuff. As a marketer, I find it fascinating. The other day I was struck by how many organic /green products were on their shelves - and in my trolley. For the main part I choose these products not because they were "green" but because I generally felt they worked better, tasted better or were better for me. There is no doubt I bought more organic products because...

22 December, 2011 /