We came to their village and they welcomed us with warm smiles and simple gifts; Flowers, tea, tasty snacks. The head of the community spoke words of friendship and we walked through the village, the Annapurna range in the distance. We stopped by a well and spoke to the young people, collecting water for the evening meal. We were sharing our evening meal with a small group of families. After dinner, they brought out their iPhone and wireless speakers and played an eclectic mix of traditional Nepalese songs...

From a marketing perspective, the answer to “where do I start?” is always with your target market. For many small tourism businesses that can be a hard thing to do – after all – your product is right there in front of you – and it is beautiful. Over summer I had the great pleasure of visiting tourism product in the area of San Juan de Arama in the Meta region of Colombia. As the ink dries on the peace treaty that ends the war in Colombia, the people...