We came to their village and they welcomed us with warm smiles and simple gifts; Flowers, tea, tasty snacks. The head of the community spoke words of friendship and we walked through the village, the Annapurna range in the distance. We stopped by a well and spoke to the young people, collecting water for the evening meal. We were sharing our evening meal with a small group of families. After dinner, they brought out their iPhone and wireless speakers and played an eclectic mix of traditional Nepalese songs...

From a marketing perspective, the answer to “where do I start?” is always with your target market. For many small tourism businesses that can be a hard thing to do – after all – your product is right there in front of you – and it is beautiful. Over summer I had the great pleasure of visiting tourism product in the area of San Juan de Arama in the Meta region of Colombia. As the ink dries on the peace treaty that ends the war in Colombia, the people...

So often, tourism is a "bit player" in the health of a community. In the traditional models of tourism,  tour operators come and - at best - the visitors they bring spend money that contributes to the local economy. While the tourism income helps, there is a lot of  what economists call "leakage". Imagine a new type of tourism company - a company founded for the purpose of enhancing the cultural and economic benefit of the host community. Imagine a social enterprise - like Tom's Shoes or Ethos Water...

[caption id="attachment_79" align="alignright" width="192"] People in the RainforestThanks to Tourism Queensland for the image.[/caption]     Heritage Tourism is an important way for indigenous communities to celebrate their culture and support their communities. It is also an important way for visitors to learn and appreciate the culture of people from places we visit.     Here's a great indigenous ecotourism toolkit developed by a team for at the Australian National Training Authority. Thanks to RobinNunkoo at University of Waterloo for sharing it !...