Corporate Social Responsibility (CSR) is one of the key drivers of sustainable tourism. The tourism system involves many actors all working to deliver a customer experience. There is little in the way of "top down, command and control" in tourism.  So - without the active participation of companies - and the managers that run those companies - it is difficult to imagine the tourism system becoming more sustainable. In a recent study led by Diana Chan Yu, we examined the drivers of Corporate Social Responsibility in hotels in China....

01 June, 2013 /

Flipping through the pages of most high end consumer travel magazines - Travel and Leisure, Conde Nast Travel and the like - exposes the curious to some of the most luxurious brands on the planet. These magazines are the showcases for some of today's most upmarket consumer brands and the content of the magazines - both the editorial and the advertising - reflect the interests of these affluent readers. At first glance- it may seem that these interests are exclusively self centered but a closer examination shows that issues of...

27 January, 2013 /

There is real skepticism that companies can do well and do good. When discussion turns to the socially responsible actions of a company it seems inevitable that the motives of the company will be brought into question. The typical comment goes something like " sure - they are the greenest company around...

27 April, 2012 /