Corporate Social Responsibility in China’s Hospitality Industry.

Corporate Social Responsibility (CSR) is one of the key drivers of sustainable tourism. The tourism system involves many actors all working to deliver a customer experience. There is little in the way of "top down, command and control" in tourism.  So - without the active participation of companies - and the managers that run those companies - it is difficult to imagine the tourism system becoming more sustainable. In a recent study led by Diana Chan Yu, we examined the drivers of Corporate Social Responsibility in hotels in China....