Companies wishing to be socially responsible face a world of good and important causes. Over the last few months I have been looking at Corporate Social Responsibility (CSR) in the tourism industry and I have been amazed at the wide number of issues that fall under the topic of CSR.  Clearly, no company can address every issue - we simply can't be everything to everyone. Choosing "the fights' that are important to the company and its stakeholders is critical in managing this process. A recent article on adding discipline to...

http://www.boeing.com/stories/videos/vid_17_ecodemonstrator.html Air travel is the biggest single contributor to Greenhouse Gases in the tourism system. Airplane manufacturers work to reduce emissions even as demand for new plans increases. Nice to see some progress...

There is real skepticism that companies can do well and do good. When discussion turns to the socially responsible actions of a company it seems inevitable that the motives of the company will be brought into question. The typical comment goes something like " sure - they are the greenest company around...

Brand USA, the new national tourism office of the United States, launched the new campaign Land of Dreams this week. The feedback in the industry so far seems to have been pretty positive - view the first ad for yourself at Land of Dreams ...

This week, at the World Economic Forum in Davos, Marriott CEO to be, Arne Sorenson, declared  this is the beginning of a Golden Age of Travel. He quoted from new research that shows that leaders from around the world see Tourism as not only a means of economic growth, but a way to increase cultural awareness and pathway to peace. It is great to see an industry leaders standing up and sharing a vision of the industry that transends the issues we all deal with day to day. I really...

Tourism is considered the world's largest industry. It touches lives - for the better and for the worse - in many ways. With so many people, from New York to the Outback, London to the small islands of the Pacific (and everywhere in between) impacted by tourism, it is critical that we manage it carefully. Too many destinations - communities - have been sacrificed to poorly managed tourism - our industry needs to work smarter to achieve its long-term promise. ...