Corporate Social Responsibility (CSR) is one of the key drivers of sustainable tourism. The tourism system involves many actors all working to deliver a customer experience. There is little in the way of "top down, command and control" in tourism.  So - without the active participation of companies - and the managers that run those companies - it is difficult to imagine the tourism system becoming more sustainable. In a recent study led by Diana Chan Yu, we examined the drivers of Corporate Social Responsibility in hotels in China....

01 June, 2013 /

There is real skepticism that companies can do well and do good. When discussion turns to the socially responsible actions of a company it seems inevitable that the motives of the company will be brought into question. The typical comment goes something like " sure - they are the greenest company around...

27 April, 2012 /