Sustainable Tourism and Responsible Travel (ST&RT) Lab

The Sustainable Tourism and Responsible Travel (ST&RT) Lab is committed to ensuring that tourism contributes positively to society and individual well-being. Our research explores ways destinations, businesses, and travelers can support sustainable development through tourism. Our engagement activities empower the effective implementation of activities to support sustainable activities in the tourism system. The ST&RTlab is a unit of the White Lodging – J.W. Marriott Jr School of Hospitality and Tourism Management at Purdue University. Dr. Jonathon Day leads the initiative.

Our Work

ST&RTlab projects address sustainability-related issues across the tourism system. Our research and engagement work includes:

Destination Stewardship and Sustainable Tourism in Destination Communities:

Assisting destinations leverage tourism for sustainable development.

Tourism and the climate crisis:

Helping the tourism system adapt and mitigate the impacts of climate change.

Responsible Tourism Enterprises:

Supporting the adoption of environmentally and socially responsible business practices by tourism and hospitality organizations.

Traveler Behavior:

Helping travelers travel more responsibly.

Current Projects

Coming soon!