Being everything to everyone
Companies wishing to be socially responsible face a world of good and important causes. Over the last few months I have been looking at Corporate Social Responsibility (CSR) in the tourism industry and I have been amazed at the wide number of issues that fall under the topic of CSR. Clearly, no company can address every issue - we simply can't be everything to everyone. Choosing "the fights' that are important to the company and its stakeholders is critical in managing this process. A recent article on adding discipline to...