"A brand is no-longer what we tell consumers it is. It is what consumers tell each other." Scott Cook - Founder of Intuit. While Cook's experience as a software developer may seem far removed from tourism, this insight is having profound impact on Destination Marketing. At a time when destination branding is becoming more important, there is a greater realization that branding is not just a function of "Promotion" - great advertising, PR, online advertising, etc -  another of the 4 P's of marketing is taking its place in...

26 May, 2015 /

Is this a good brand ? An important question but almost always asked in the wrong context.  "Is this a good brand" almost always asks for a judgement on a logo or a tagline or a creative execution.  Brand is far more than a logo or a tagline. Destinations need to focus on what creates their brand image...

07 January, 2015 /