Field Notes: Glasgow Convention Bureau – Creating Value through Tourism
Conventions come, conventions go, and except for the money the conference attendees spend, too often, these meetings have little impact on the community. But what if it was about more the money the conference and its attendees contribute to the economy? What if conventions were a catalyst for learning and skill development beyond the walls of the conference center? What if conventions positively changed the destination community and improved the quality of life? The Glasgow Convention Bureau (GCB) has a program designed to do just that. GCB encourages conferences...