Tourism is the largest industry in the world - and yet it is still called the "invisible industry". Well - maybe it isn't invisible - but it is hidden in plain site. Tourism and the visitor economy is right under our noses - but we don't recognize it. In some ways this lack of awareness starts in school. For example, as a school kid, we went on field trips and camps and we often seemed to find ourselves at farms set up to welcome students and show them agriculture. While I...