Sustainability has been an important topic in tourism for decades. It is exciting to see the ways groups from around the globe are tackling the wicked problem of ensuring tourism is a force for good. In a chapter I contributed to the Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology (catchy title, isn’t it??), I tackled the question – What are the trends in Tourism Sustainability? Here’s what I see as some of the important trends (Chapter spoilers ahead). Climate Change and Tourism:...

17 September, 2023 /

Ensuring that tourism is truly sustainable - improving the lives of travellers and people in the destination communities – is a team effort. All the tourism system members must contribute in their own way to achieve the best possible outcomes. Travellers must be part of the solution. As Jane Goodall says, “ You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make”. Each traveller...

25 June, 2023 /

If you start with two terms that aren’t well understood its not surprising that combining them into a single term can lead to confusion. “Sustainability” is term that is frequently used but seldom understood. “Tourism” is a complex activity and - while many have traveled – few have thought about the many moving parts of the tourism system that contribute to make a successful trip. Which brings us to sustainable tourism. It doesn’t help that we often use the term “sustainable tourism” in two very distinct ways: Sustainable tourism: This...

07 January, 2023 /

Planning for (Sustainable Tourism) Success Sustainable tourism is about maximizing the benefits of tourism while minimizing negative impacts. It’s easier said than done. Sustainable tourism requires planning. But what needs to be planned for in a good sustainable tourism plan?  The Global Sustainable Tourism Council Destination Criteria talks a lot about planning for sustainability success. Plans included in the GSTC criteria: Visitor ManagementSafety and Security PlansWorkforce DevelopmentCultural heritage protectionEnvironmentEncourage Tourism Businesses to Adopt Sustainable Tourism PracticesRisk and Crisis ManagementClimate Change Adaptation and Mitigation Check out our analysis of the GSTC Destination Criteria....

24 October, 2022 /

[caption id="attachment_748" align="alignleft" width="228"] Plastic Bottles on the road to Everest[/caption] It is rare that we ever pay the full cost of a product. The reality of this fact came to me as I was walking through the SolumKumba in Nepal last month and bought water in a plastic bottle of water. Sure, the water was more expensive in the village – almost 4 times more expensive as down in Kathmandu – but that was understandable given the transportation costs of getting the water to me. It had come by...

24 August, 2018 /

The rise in "Local" is making an impact. One of the three big trends shapingmarketing today - So Mo Lo ( Social, Mobile and Local), "local" tends to be an afterthought in conversations that focus on the rise of mobile and the impact of social networking and marketing. But "local" is a big deal to tourism marketing and is changing the way the industry does business. The focus on local has a couple of great benefits for tourism: Local product and services build a "sense of place". "Local" tends...

28 May, 2015 /

"Sustainability" has been described as one of the most "jargony-ist" words of recent times. Because I talk about sustainability a lot, I get this feedback from everyone - students, hoteliers, tour operators and DMOs.  I agree ! The word "sustainability"  is used way too frequently and too carelessly - and it's too bad - because lost in the "I'm so over this word - sustainability" attitude is the important fact that DMOs are important agents of sustainability. Imagine working to make the destination the best place it could be -...

15 May, 2015 /

Tourism is the largest industry in the world - and yet it is still called the "invisible industry". Well - maybe it isn't invisible - but it is hidden in plain site. Tourism and the visitor economy is right under our noses - but we don't recognize it. In some ways this lack of awareness starts in school. For example, as a school kid, we went on field trips and camps and we often seemed to find ourselves at farms set up to welcome students and show them agriculture. While I...

14 May, 2015 /