While there are many great initiatives that can be taken to achieve sustainable tourism, it is important to remember that sustainable tourism requires a policy framework to achieve its objectives. Policies that enable sustainable tourism are often developed by folks that do not consider themselves part of tourism, and many of the policies are not tourism or hospitality related. So what policies does the Global Sustainable Tourism Council (GSTC) say are required for a sustainable destination? In a recent analysis of the GSTC Destination Criteria I carried out with...

09 July, 2021 /

Sustainable tourism management requires careful planning according to our recent study of the GSTC Destination Criteria. Core to sustainable tourism planning is the development of a Destination Management Strategy designed to support the long-term sustainability of the destination community. These strategies should be: Suited to the scale of the destinationDeveloped with stakeholders and publicly availableBased on sustainability principles andAlign with other sustainability plans in the community. So what things should destinations be including in their plans? Our review of the destination criteria suggest that plans should be in place to: Protect the...

10 January, 2021 /

The summer of 2017 a new term - Overtourism - burst into discussions about tourism. While the issues of overtourism have been around for some time, the folks at Skift named it and featured it in their 2017 megatrends. People in some of the most popular destinations, frustrated with the negative impacts of tourism, reached their tipping point, and a tourist backlash began. There is no question that overtourism is a problem. But overtourism is a symptom of a bigger challenge - sustainable destination management -...

08 September, 2019 /

Conversations about sustainability in tourism can seem a little vague. This is particularly true for sustinable destinations. Often there are general conversations about the environment, social issues, and economics that seem to lack action steps or measures. Too often these conversations fail to move to practical steps to getting started. Sustainable tourism management is both actionable and measurable. The good news is that no destination needs to "start from scratch". Over the years several organizations have developed sets of actions required to achieve sustainability in destinations. These criteria...

20 August, 2019 /

We live in a world of big hits and long tails and it has a big impact on tourism. It was linguist, George Zipf that noticed that the most common word is used twice as much as the second most common word, three times a frequently as the third most popular. It is called inversely proportional. When you graph this relationship with the most popular thing on the left and the least popular on the right, you get a line that is starts high, drops quickly, and but never seems to end as it...

04 August, 2019 /

Monterey is a leader in promoting responsible travel. Their "Sustainable Moments" tips help travelers minimize the negative impacts of travel. Monterey County Convention and Visitors Bureau (MCCVB), the Destination Marketing Organization (DMO) for the region, has been an important catalyst in developing this program. They work with the destination community, particularly the tourism industry, to help them encourage responsible travel. While sustainability is always a team effort, MCCVB shows some of the ways DMOs can make a difference. Enjoy this video featuring their groundbreaking program. https://youtu.be/1xY9bh-Ns3A Credit...

09 June, 2019 /

Overtourism is a significant problem for many of the world’s most popular destinations. In the summer of 2017, the issue of overtourism came to a boil with many media outlets questioning – what can be done about overtourism? The problem was (and is) immediate and seemed to have come upon us suddenly - almost by surprise. Of course, overtourism wasn't a surprise. Like many feedback loops in systems, the problem of overtourism had been building in the tourism system for a long time before it was noticed by the...

04 June, 2018 /