We live in a world of big hits and long tails and it has a big impact on tourism. It was linguist, George Zipf that noticed that the most common word is used twice as much as the second most common word, three times a frequently as the third most popular. It is called inversely proportional. When you graph this relationship with the most popular thing on the left and the least popular on the right, you get a line that is starts high, drops quickly, and but never seems to end as it...