Promoting Responsible Travel: Purdue STARTlab’s Travel with Care Initiative
The tourism industry is striving to achieve a balance between the need for economic growth with the responsibility to protect destinations and cultures. To address this challenge, the Sustainable Tourism and Responsible Travel Lab (STARTlab) in the White Lodging-J.W. Marriott Jr. School of Hospitality and Tourism Management at Purdue University, in collaboration with marketing consultancy, Miles Partnership, launched Travel with Care, a free industry education resource designed to empower tourism professionals to educate travelers on sustainable tourism practices. As a scholarly initiative grounded in research, Travel with Care......
Sustainable Tourism Management