Conversations about sustainability in tourism can seem a little vague. This is particularly true for sustinable destinations. Often there are general conversations about the environment, social issues, and economics that seem to lack action steps or measures. Too often these conversations fail to move to practical steps to getting started. Sustainable tourism management is both actionable and measurable. The good news is that no destination needs to "start from scratch". Over the years several organizations have developed sets of actions required to achieve sustainability in destinations. These criteria...

Sustainable tourism management is more than picking a few eco-things and doing them when you remember. Sustainable tourism management requires a range of actions that must be actively managed. It requires a long-term commitment to performance improvement. The best certifications support ongoing sustainable tourism management. Good certifications are transparent, have credible, technically sound standards, and include independent third-party assessment. Good certifications help sustainable tourism enterprises manage the variety of activities they must undertake to achieve their goals and help them "ratchet" up their performance over time. Certification isn't...