Certifications and Sustainable Tourism

Sustainable tourism management is more than picking a few eco-things and doing them when you remember. Sustainable tourism management requires a range of actions that must be actively managed. It requires a long-term commitment to performance improvement.

The best certifications support ongoing sustainable tourism management. Good certifications are transparent, have credible, technically sound standards, and include independent third-party assessment. Good certifications help sustainable tourism enterprises manage the variety of activities they must undertake to achieve their goals and help them “ratchet” up their performance over time.

Certification isn’t just about the moment the certificate was presented. Certification represents a dedication to achieving standards of performance that not every organization cares about. It is about taking the work seriously and being as good as the very best.

The choice to commit to certification is an important one for any organization. The Global Sustainable Tourism Council (GSTC) provides credible, technically sound standards on which sustainable tourism certifications are built and accredits certification programs, ensuring they meet globally recognized standards.

Congratulations (and thank you) to each organization that commits to sustainable tourism certification through a GSTC accredited certifying organization. You are the changemakers tourism needs today.

Jonathon Day
drjonday@gmail.com
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