14 Jul Links in a chain

Sustainability is a team activity. No single company creates a sustainable tourism experience – we each rely on each of our travel partners to do their part in making sure the final consumer experience is sustainable. By taking responsibility for our own businesses and encouraging our suppliers and customers to adopt sustainable tourism, all tourism businesses can contribute to a better future.

A supply chain is simply the businesses that contribute components to a final product. For example, let us say you bought a vacation to an island resort from a travel company. The resort, the operator that supplies the tours that are included in your purchase, the flight to the island, and the transportation that took you to the resort are all part of the supply chain. But the supply chain extends further, it includes the food suppliers providing ingredients for the restaurant at the resort, the small attractions that are included in the tour, and the artists supplying souvenirs to the resort gift shop. Each of these suppliers contributes to the sustainability of your vacation.

Only by ensuring that each supplier in the supply chain is committed to sustainability can we be sure that we are creating sustainable tourism experiences. It’s time to level up the whole industry.