10 Aug Traveling with Care

With freedom comes responsibility. As travelers, we have never had more freedom to explore the world – but with that freedom comes a responsibility to be good guests and care for the places we visit.

Sustainability in the tourism system requires everyone to do their part… including travelers. There is no doubt that tourism that is completely traveler-centric at the expense of host communities and the environment – needs a “rethink”. But it doesn’t help to shame tourists.

Research shows us that people want to travel more sustainably. But like many things in life (dieting, exercising, save for retirement… you get the idea) what we want to do – and what we do – are two different things.

Behavior change needs to be promoted and supported. It’s not enough to say – tourists should do this or that. We need to help visitors behave well.

If you are wondering where to start – check out our responsible travel project: www.travelcarecode.org

If you want to kickstart your destination’s responsible travel program – contact me. We can customize our work on responsible travel for your special place.