Inspiration: Why criteria and certifications are useful for sustainable tourism…

In recent weeks I’ve been inspired by James Clear’s Atomic Habits.

One quote that stands out to me is “You do not rise to the level of your goals. You fail to the level of your systems”.

Sustainable tourism is complex and complicated. Certifications create systems that help businesses and destinations work through the complexity and achieve their goals.

Jonathon Day
drjonday@gmail.com
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